What Families Look For (and How to Stand Out)
Families now have more educational options than ever. So how do you stand out in a competitive market to drive enrollment, retention, and referrals to your center?
In this first session of our Private Child Care Leadership Summit, we’ll examine what families look for when evaluating the quality of a private child care and offer concrete steps that owners and directors can take to win families’ confidence and trust.
You’ll come away with strategies for making high-quality learning visible to differentiate your program and support sustainable growth.
- What families really look for when seeking high-quality child care
- Effective ways to make learning visible through aligned assessment, teaching, and family engagement
- Examples of high-impact communication moments (not more messages, better ones)
- The family confidence loop: visibility, understanding, trust, advocacy
Register now for this free session, plus hold your spot in three more leader-focused webinars on building and sustaining quality in private child care.
The strongest child care programs are intentionally built to create meaningful experiences for children, support teachers, build trust with families, and grow with confidence.
The 2026 Private Child Care Leadership Summit offers private child care owners and directors the research, insights, and actionable strategies they need to create a high-quality program that is easy to run, easy to staff, and easy to grow.
Featuring perspectives from early childhood specialists, industry experts, and fellow program leaders, this summit examines the importance of investing in quality as the bedrock for driving enrollment, building trust with families, retaining teachers, and nurturing sustainable growth.
Join us to explore proven approaches that will help your program stand out in today’s competitive market while building a stronger foundation for future growth.
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Opening FiresideWednesday, August 19, 2026 | 12:00PM EDT
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Building a Program Teachers Don’t LeaveWednesday, August 19, 2026 | 1:35PM EDT
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Sharpening Your Competitive EdgeWednesday, August 19, 2026 | 2:15PM EDT
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The Return on Investing in Quality: Real Stories, Real ResultsWednesday, August 19, 2026 | 2:55PM EDT